Silly season has officially begun.
Adidas Originals launched a new style of trainer and people have lost the run of themselves.
'Dublins', the latest trainers in the Adidas Originals collection, are limited edition and limited in sizes if the reaction online is anything to go by.
Grown men and women queued for hours outside retailers in order to bag a pair of the new shoe, with the most dedicated of trainer aficionados camping outside stores 24-hours in advance.
Dubs in Dublin queuing for Dublins...
— Stephen Harrington (@SHarrington76) November 17, 2017
So, what's all the fuss about?
The Adidas Dublin is a "return of one of the most coveted shoes from the infamous City Series" according to advertising material:
"The Dublin shape itself was also replicated for the London, Koln, and Berlin releases.
"The three key elements to the Dublin are the smooth suede upper, dyed in a deep royal blue, the vibrant orange stripes".
A pair of Dublins will set you back £85, however, some have surfaced on eBay shortly after release for a cool £400. I'm no mathematician but that's a mark up of at least 4.71 per cent.
176 people at 'Daft O'Clock'...
176 in a que at daft o’clock...they’d better have a 7 left for me !!! #adidasdublin
— Brendan Evans (@Brendan92929792) November 17, 2017
Worth the 9-hour wait...?
— Gary Miller (@ElementMiller) November 17, 2017
idiots guys have all the luck...
Imagine queuing outside a shop for 48hours to find out some idiot like me got them in 30 seconds sat on the bus? #adidasDublin
— DΛП** (@DanielOG82) November 17, 2017
bird guy catches the worm Dublin...
— Reemstaburgess13 (@Reemsta_burgess) November 17, 2017
A cold morning in Hull...
— Belly (@bellamy_4) November 17, 2017
Glasgow yesterday evening...
— Mikey Riley (@MikeyRiley67) November 16, 2017
There's eager, then there's this...
— Andrew Long (@andrevvlong) November 16, 2017
Kyle, our thoughts exactly...
— Kyle Evans (@Bonz90Kyle) November 16, 2017