KLEENEX is to rename its Mansize tissues in response to complaints to its gender-focused branding.
According to the Telegraph, the company acted after ‘registering consistent increase of complaints on gender concern’ in relation to the product.
From now on, Kleenex Mansize will be known as Kleenex Extra Large.
However the name change has received a mixed reception online, with some welcoming the move while others branded it ‘PC nonsense’.
— Karen Morrison (@KarenMorrison14) 18 October 2018
“Kleenex forced to change name of ‘mansize’ tissues after sexism complaints”
There’s fucking genocide going on in the world!! There’s governments lying, conning, and killing their own people!
FUCK YOU if you’re offended by the name of a fucking hankey!!
— ★ KENNY ★ (@TheKennyScott) 18 October 2018
Omg you lot kicking off about a tissue being re-named yet saying the ‘pc brigade’ are the over sensitive ones class
— Sash. (@SashaJayJohnson) 18 October 2018
Well done Kleenex for giving into the politically correct feminist halfwit brigade! You have turned your company into a laughing stock. I'll be buying another brand from now on. Sane people need to start making a stand against this nonsense!
— Scarlet Pimpernel (@SPimpernel1) 18 October 2018
About time. https://t.co/KdVHlXHItm
— Brogan Driscoll (@Brogan_Driscoll) October 18, 2018
Stop making a fucking issue over absolute nothing. 2018 - The year that everything offended everybody. ♀
— Nikki ◾️ (@nikkipowelly) 18 October 2018
Well done Lisa. A much needed change . Dont listen to all these sad lonely little trolls with too much time on their hands
— dan o neill (@steviegbomb) 18 October 2018
This is really pathetic. When you look at the real problems of the world. How privileged you are to have worries like this. Ill not be using the 'extra large' tissues either.
— Declan (@Declan49257437) 18 October 2018
Some wondered whether other companies would follow suit and change the name of their gender-specific brands.
However, Marks & Spencer has now refused to bow to pressure to rename its own 'Mansize' tissues.
The chain said yesterday evening it has no plans to stop using the name on its own-brand boxes of tissue paper.
But M&S's refusal was followed by Waitrose deciding to change the name of its 'Gentleman’s Smoked Chicken Caesar Roll', despite Gentleman’s Relish being an ingredient.
Hi @mothercareuk , I hope in light of the changes made by Kleenex to be gender neutral you will be following by doing the same? Your name infers that mothers care more than fathers? Is that the message you’re looking to send? I would suggest ‘parentcare’ as the rebrand name. pic.twitter.com/W9rrdjQbT9
— Greg Murray (@GMurray93) 18 October 2018
Hi @Pedigree. My 2yo dog asked me what was written here. Then he asked, why is it called Pedigree? Can flea bitten mongrals like me eat it? I said: I don't know & yes of course! He suggests you should call it "All Dogs". It is 2018. pic.twitter.com/XEGso3lcBl
— Berni (@Berni19111980) 18 October 2018
— Liz Kershaw (@LizKershawDJ) 18 October 2018
I've had 3 kids ..can I still fly with these ? pic.twitter.com/4KJpmCAHDs
— Bry McCormick (@BryMccormick) 18 October 2018
You’ve given me the courage to speak out ..
My 36 year old grandson came home very upset yesterday.. he was in @waitrose store and wanted an apple.. got home in tears telling me that all the best apples were only for ladies.. i’m furious pic.twitter.com/BVfaupvVIb
— Tom (@tomsincl) 18 October 2018
What you gonna go for next? Changing Manchester to Non-binarychester???
— Al (@A1BWFC) 18 October 2018
I hope Motherspride also make the required change too, this bread infers fathers don’t take pride in giving their children bread, and will make them eat rubbish. pic.twitter.com/unMzSio9Ag
— GJS1301 (@gjs1301) 18 October 2018
Kleenex first launched ‘For Men’ tissues in 1956 as a disposable alternative to cotton handkerchiefs.
Its website describes Kleenex Mansize as ‘soft and strong so you can be confident it won’t let you down’.