TAYTO SNACKS and Tayto Park have today jointly announced an end to the title sponsorship for one of Ireland's most popular attractions.
The park opened in 2010 and has welcomed over 5 million visitors through its gates since it was established.
From 1 January 2023 there will be a new name and identity for the award-winning theme park located in Ashbourne, Co Meath.
Speaking about the announcement, founder of Tayto Park Raymond Coyle said he was "delighted to have aligned with one of the most iconic Irish brands, so successfully, for over a decade."
"Our partnership with Tayto Snacks has helped to create one of Ireland's most popular tourist attractions in little over 12 years," he said.
He said that in order to "expand and meet ambitious targets for the park, now is the opportune time to rename the park to better reflect the exciting rides, attractions and zoo that are coming over the next few years."
New developments are planned for the park including an investment of €30 million over the next few years.
"On behalf of myself and my team I would like to thank the management of Tayto Snacks for its belief in our vision. It has been a very special partnership, and we look forward to the year ahead and indeed continuing our journey and close relationship with Tayto Snacks," Mr Coyle added.
John O’Connor, Managing Director of Tayto Snacks, said:
"We are immensely proud of our title sponsorship of Tayto Park over the last decade which has supported the creation of one of Ireland’s most successful tourist attractions welcoming more than five million visitors since it was established in 2010."
"Our sponsorship of the park during that time has helped us to further enhance the emotional connection Tayto has with Irish consumers by reinforcing the brand’s values around family and community in addition to continuing to foster the great affection they hold for Ireland’s most popular crisps and snacks brand since its creation over 65 years ago."
He thanked the management and staff at the park for the successful partnership, and said he looks forward to "further collaboration with them as we pursue new initiatives to support the ambitious plans we have in store for the Tayto brand in its next phase of growth."