Mattel launches new line of ‘gender inclusive’ dolls ‘free of labels’

Mattel launches new line of ‘gender inclusive’ dolls ‘free of labels’

TOY MANUFACTURER Mattel has unveiled a new line of doll that are “gender inclusive”.

The new Creatable World dolls come with a variety of clothing options, wigs and accessories designed to given children the freedom to dress their doll with long or short hair and in a skirt, trousers or another combination of their own choosing.

It’s all about offering young kids access to toys that are entirely "free of labels."

Mattel worked with a "dedicated team of experts, parents, physicians and most importantly, kids" to create the six different doll kits.

The dolls were created after their research revealed that children don’t want their toys to be based around any perceived gender norms.

Mattel’s Creatable World dolls come in a variety of skin tones and two distinct hairstyle options each that open the dolls up to "endless styling possibilities".

"Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels," Kim Culmone, senior vice president of Mattel’s doll design, said.

"Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them.

"We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play."