ASDA is the first supermarket out of the blocks with their Christmas advert for the 2017 festive season.
The ad has surfaced online this afternoon but will not be aired on television screens until Sunday, November 5th.
In the last couple of years, the Christmas ad has become a competitive affair with many of the major retailers competing to win over the publics hearts with the most heartwarming story.
It was John Lewis’ 2011 Christmas advert, The Long Wait, which revolutionized the game and set the scene for tear-jerking ads.
Pretty good, eh?
Well, this year Asda has set the bar, as their advert offers an insight into their “Imaginarium” - or Christmas workshop.
As we follow a young girl and her grandfather around the factory, viewers are meant to be discovering the secrets behind Asda’s festive ranges.
It’s definitely an ad that focuses on advertising the food products on offer, rather than simply conjuring up positive sentiment towards the brand.
We'll let you make up your own mind on it.
The 60-second ad will launch in the first ad break of X Factor on ITV on Sunday night.