CONOR MCGREGOR has been handing out free bottles of his Proper Twelve whiskey to adoring fans in New York.
The notoriously generous Irishman posted a video to his Instagram account of himself handing out bottles of the popular spirit from the window of his car.
Filmed after an evening at Miller's Ale House in New York, the MMA star showed exactly why he's one of the most popular sports stars on the planet.
When one fan approached McGregor's car asking him to sign an empty bottle of the best-selling Irish whiskey, the Notorious decided to go one better by handing the fan back a signed full bottle of the spirit.
"You've given me an empty one to sign one, here's a full one!" McGregor quipped as he handed the bottle to the visibly delighted fan.
The Irishman wasn't done there either and can be seen handing out multiple bottles of the whiskey to his fans, who turned out in their thousands to see their hero.
His supporters showed their appreciation too, breaking out into a mass chant paying tribute to the UFC icon.
The whiskey has been a smash hit since it was released, breaking any number of sales records in just a short space of time.
While some of the reviews have been a little less forgiving, there's no denying the fact that Proper Twelve whiskey is fast shaping up to be the must-buy spirit of the festive season.
Tesco has already been forced to take steps to try and ensure as many fans as possible get a taste.
With bottles flying off the shelves at the supermarket, which has the exclusive rights to sell the whiskey, Tesco has been forced to introduce a two-bottle limit on people buying up the booze.
McGregor's generosity extends way beyond free booze of course.
A few weeks ago, the Irishman donated €10,000 towards the hospital car of a very sick five-year-old boy.