THE MAJORITY of adults believe St Patrick's Day feeds into stereotypes of Irish people and alcohol consumption, new research has found.
According to iReach Insights, 69% of all adults believe that to be the case, with 42% thinking far too much alcohol is consumed on the national holiday. 30% believe a lot of alcohol is consumed on the day.
Interestingly, 49% of those surveyed believe parades on St Patrick's Day are better than the parades in Ireland.
Also, 53% of respondents think the day is too commercialised.
In Ireland, 45% of adults will celebrate the holiday at home with family and friends, while 25% will go to a parade.
23% will go for drinks, and 18% of respondents will not celebrate St Patrick's Day.
On a positive note, 82% of adults are proud that St Patrick's Day is celebrated around the world and 66% believes the holiday portrays the country in a good light.
The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 17-24 February and has a 3% Confidence Interval and 95% Confidence Level.