IT’S A New Year’s Eve tradition dating back centuries.
From 11.55pm to 12.05am on January 1st, the sound of Auld Lang Syne can be heard ringing through parties across the world.
It may not be an especially Irish ditty, but the song, first penned in the form of a poem by Robert Burns in 1788, used to be the hallmark of any good New Year’s Eve party.
Or at least it used to be.
Now, new research is showing that Auld Lang Syne is quickly becoming old hat among young partygoers.
According to online streaming data compiled by Deezer, it’s no longer the song of choice for young folk seeing in the New Year.
While older generations are still listening, those aged 18 to 25 are turning to alternative tracks to enjoy around the big countdown.
In 2017, this younger age bracket accounted for just 5% of streams of the song on the music service.
In fact, more than half of all Auld Lang Syne streams are from listeners aged over 45.
While the song remains as popular as ever in Scotland, with Glasgow racking up the most streams, it would appear that tastes are quickly changing when it comes to this particular New Year’s Eve tradition.