THE FESTIVE season is upon us – shop shelves are lined with selection boxes, Yankee candles and Lynx Africa gift sets.
However one Irish shop has already been clearing its shelves of Christmas wares in preparation for another major holiday.
We've still got New Year's Day, Valentine's Day and St Patrick's Day to come first, but the Centra store in Belfast's Great Victoria Street has already got Cadbury's Creme Eggs on sale.
Yep, there they are, next to the Christmas candy canes and wrapping paper.
I mean come on lads, I'm still tasting that Starbucks pumpkin spiced latte from Halloween – at least let us finish the Quality Street first before foisting the Creme Eggs on us.
The seasonal treat is usually only on sale from January 1 until Easter (which, at April 16 is not even particularly early in 2017) but one shopper snapped these pictures at the Belfast store on December 23.
Not only are they available early, but at a knockdown price of £1 for two instead of £1.20 – who says Christian holidays are become too secular and commercialised?
However this store isn't the only one cracking on with early egg sales, as these Twitter posts show:
— Andrew (@AndytheGardener) December 24, 2016
Co-op taking down Christmas decorations tonight and apparently the creme eggs are in the stockroom ready!! Christmas was soooo yesterday!! ?
— Chris (@dolph2006) December 24, 2016
You know it's Christmas Eve when the corner shop in Fishguard has a Cadbury Creme Eggs promotion! Happy Easter everyone pic.twitter.com/bSlKjD1nlG
— LookOut Wales (@HughPugh) December 24, 2016
— Ruth Glennie (@RuthGlennie) December 24, 2016
The slogan for Creme Eggs is 'The Hunt is On' – it's not going to be a particularly difficult hunt by the looks of it…