GUINNESS HAS recalled all cans of its new alcohol-free Irish stout just two weeks after it was officially launched.
The recall comes after Guinness discovered a contamination that means some cans could potentially be “unsafe to consume”.
Guinness is also urging any who has purchased Guinness 0.0 not to consume their new purchase and instead return the product ASAP where they will receive a full refund.
It marks something of a blow for the new brand, which had been created as an alternative for any Guinness lovers looking to cut back on their alcohol consumption.
The Irish brewery is now working with supermarkets to ensure any and all affected cans are removed from shop shelves as soon as possible.
A message on the Guinness website reads: "We wanted to let you know that as a precautionary measure we are recalling Guinness 0.0 in Great Britain because of a microbiological contamination which may make some cans of Guinness 0.0 unsafe to consume.
"If you have bought Guinness 0.0 do not consume it."
They added: "Instead, please return the product to your point of purchase for a full refund.
"Alternatively, contact the Diageo Consumer Careline on [email protected] or 0345 601 4558 with details of your purchase to receive a refund voucher before disposing of the product.
"We are sorry that this has happened."
Thankfully, the issue only affects Guinness 0.0 rather than any of the other variants and brands brewed there.
The issue stemmed from a microbiological contamination that occurred during the production process. In the meantime, the Guinness team is "working hard to investigate and determine the root cause".
"Guinness 0.0 is a new product manufactured in a different way from other Guinness variants," the recall notice states.
The brand stressed that "the health and safety of our consumers is our number one priority".
"Production will only recommence when we are completely satisfied that we have eliminated the root cause of the issue and the product meets the highest standards of quality that we and our Guinness drinkers expect."