A VIDEO posted to social media appears to show Irish shoppers pouncing on a bread delivery as the Beast from the East continues to bite.
The video shows a man wheel a delivery cage full of bread into a store.
Before he can even begin to unload the delivery, shoppers pounce on the bread, which has been in short supply amid increasingly severe weather.
One man, wearing an orange jacket, manages to load up on four loaves in a matter of seconds.
I've seen it all now! #Snowmageddon #Sneachta #breadwatch #snowday2018 #ireland pic.twitter.com/RGFvO1whMA
— Arron Beale (@beale86) 28 February 2018
The Irish Independent reports that the footage, which appears to be recorded from a CCTV monitor, shows a Centra store in Dublin today.
Meanwhile as panic buying sets in as Storm Emma looms, many social media users, including actress Amy Huberman, have taken a more light-hearted approach to the bread shortage.
Feck the blankets and hot water bottles.... #breadwatch #BeastFromTheEast #sneachta 🇮🇪 pic.twitter.com/TzLCqaYmSn
— Nini Mc (@Niamhmc79) 28 February 2018
As if things couldn't get any worse #BreadWatch #BeastFromTheEast #StormEmma pic.twitter.com/qOXGNOKM53
— thedurk78 (@derekdondangle) 28 February 2018
It's reaching crisis point now!#breadwatch #sneachtageddon #BeastFromTheEast #StormEmma #snowday2018 pic.twitter.com/N457aUVEGa
— Hairy Baby T-Shirts (@HairyBabyTees) 28 February 2018
Can't believe they would do this in broad daylight... #beastfromtheeast #breadwatch #bread pic.twitter.com/JTfUxPVdkj
— Enda Conway (@EndaConway) 28 February 2018
Indiana Jones: Raiders of the Last Pan #BeastFromTheEast #breadwatch #brennansbread pic.twitter.com/QXEuTQyV7B
— dave donovan (@david75donovan) 28 February 2018
Don't make unnecessary journeys #breadwatch #breadireland #TheBeastFromTheEast pic.twitter.com/NTxpe0y2Ir
— Cillian (@EIRE_Dev) 28 February 2018
Centre in Ballymun just had a delivery of bread #Breadwatch pic.twitter.com/rzX2gwR12E
— Craic Bible (@CraicBible) 28 February 2018
