Irish shoppers pounce as bread delivered to store ahead of Storm Emma
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Irish shoppers pounce as bread delivered to store ahead of Storm Emma

A VIDEO posted to social media appears to show Irish shoppers pouncing on a bread delivery as the Beast from the East continues to bite.

The video shows a man wheel a delivery cage full of bread into a store.

Before he can even begin to unload the delivery, shoppers pounce on the bread, which has been in short supply amid increasingly severe weather.

One man, wearing an orange jacket, manages to load up on four loaves in a matter of seconds.

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The Irish Independent reports that the footage, which appears to be recorded from a CCTV monitor, shows a Centra store in Dublin today.

Meanwhile as panic buying sets in as Storm Emma looms, many social media users, including actress Amy Huberman, have taken a more light-hearted approach to the bread shortage.

Local celeb papped

A post shared by Amy Huberman (@amy_huberman) on

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