AER LINGUS has announced plans to offer free alcohol to transatlantic passengers as part of a series of complimentary new in-flight perks that will include free Wi-Fi.
Arguably the biggest change will be a cosmetic one with the Irish airline set to revises the design of its logo and cabin crew uniform.
CEO and executive director Stephen Kavanagh outlined the changes, which are due to come into effect from 2019, during a keynote speech at the Apex Expo 2018.
"We are announcing today our intent to also offer a complimentary glass of wine or beer with the meal service to our transatlantic economy guests, and to provide free social messaging with 20MB complimentary Wi-Fi for Smart Fare transatlantic economy guests," he said.
Despite the changes, Kavanagh was keen to stress Aer Lingus would be retaining the green shamrock themed colour scheme that has become something of a trademark for the airline.
The news comes just weeks after Aer Lingus announced the discount sale of up to two million each-way flights from Ireland to the UK, Europe, and North America as part of a 'Happy Winter' promotion.
The airline had seats from Ireland to the UK and Europe priced at just €29.99 and to North America from €159 each-way.
Aer Lingus is to begin flying between Dublin and London City airport from October.
The Irish airline is also planning to add 12 new Airbus A321 neo long-range aircraft to its fleet in 2019 as part of exciting new expansion plans.