ITS IRISH heritage may be dubious at best, but there’s no denying the fact Lucky Charms represent the most appealing Emerald Isle-inspired cereal on the market today.
Not that there is much competition in that particular field, of course.
In any event, Lucky Charms remain a rare treat – usually enjoyed by adults who should know better – and one that is as sweet as they come.
A heady combination of toasted oat pieces and sugar-laden mini dried marshmallows, Lucky Charms are up there with Cookie Crisp when it comes to desserts masquerading as breakfast cereals.
Lucky Charms were first created by Irish-American product developer John Holahan back in 1964 as a new cereal to rival popular favourites like Cheerios and Wheaties.
The cereal’s questionable Irish heritage stems from its mascot, Lucky the Leprechaun, also known as Sir Charms.
Today, the Lucky Charms empire is expanding into exciting new territories.
There’s already a Lucky Charms-inspired beer and, more recently, a special St. Patrick’s Day themed version of the cereal featuring gold coin marshmallows.
But if that wasn’t enticing enough, then the prospect of a Lucky Charms ice cream should fill the void.
It’s exactly what you would expect and a whole lot more besides.
Sold in 14- and 48-ounce tubs, it’s an enchanting mix of vanilla dairy ice cream swirled full of Lucky Charms’ trademark marshmallows.
Arriving in stores just ahead of March 15, if successful the new ice cream could spark more cereals to follow suit – Frosties ice cream anyone?
