IRISH PUB owners across the US are being urged to ditch Conor McGregor’s Proper No Twelve whiskey after footage of the Irishman appearing to punch a 50-year-old man surfaced online.
The owner of the Salty Shamrock pub in Apollo Beach, Florida, urged fellow bar owners to take a stand against the “so-called Irish professional fighter”.
Sean Rice opened the Salty Shamrock with his wife, Aine, back in March 2016.
A popular drinking spot for fans of all things Irish, the bar previously stocked McGregor’s hugely popular Proper No Twelve whiskey.
But after watching footage of McGregor apparently unleashing a punch on an unsuspecting Dublin bar patron, the couple from Omagh in Co Tyrone decided to send a message.
Taking to Facebook as part of a live video, Sean slammed McGregor for his "cowardly and appalling behaviour" before proceeding to dump the MMA fighter’s whiskey from his shelves in sensational style – by pouring all of the whiskey down the toilet.
"Official Notice. Due to the recent cowardly and appalling behaviour of the so-called Irish professional fighter Conor McGregor, the Salty Shamrock Irish Pub will no longer carry his product nor associate its business with his name,” Sean said.
"We will discard his whiskey in a fashion that's only fitting to his behaviour.
"I challenge every Irish bar owner to do the same!
"He is not a true representative of the Irish people."
In the video, the staff at the Salty Shamrock can be seen picking up bottles of the whiskey before proceeding to the men’s toilets.
The camera follows them inside to a cubicle where a framed picture of McGregor has been set up along with the caption "you'll never beat the Irish", and the pub's name.
"That's the lowlife there that we've all supported" Sean says before ordering his staff to pour the whiskey out "where it belongs".
The clip continues back in the bar, where staff rip up a poster of McGregor while Sean declares the bar is “now Proper Twelve free in the Salty Shamrock".
All of the empty bottles are dumped in a bin outside, while Sean concludes to the camera: "Well folks, sorry, that's how I felt about a so-called Irishman punching an old man in a bar.
"Just disgusting behaviour. Slainte, see yas."
The video has already accumulated some 280,000 views online.
No other Irish bars have yet stepped forward to join in the protest.