Record numbers of readers online as The Irish Post continues to grow
Business

Record numbers of readers online as The Irish Post continues to grow

The Irish Post has been at the heart of the Irish in Britain community since 1970, but today has a global reach and expanding turnover thanks to our booming digital platform.

On every measurable parameter, the figures for The Irish Post website are exceptionally impressive. The number of digital visitors, as well as digital revenue, continues to increase dramatically – Facebook followers are in excess of 2 million, and Instagram will soon pass the 100,000 mark.

Social media users have a strikingly young age profile, particularly on Instagram. But we continue to cater to the entire Irish community in the UK, and are aware that some of our readers are not social media users.

We therefore pride ourselves on striking a balance between tradition and innovation, and our embracing of digital technology whilst remembering the core values of our weekly newspaper is indicative of that.

The Irish Post was nearly defunct until rescued by Elgin Loane in 2011. From then it rose like a phoenix, with The Irish Post website relaunching in early 2013.

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Six months in the life: The Irish Post website continues to boom (Image: CrowdTangle)

Today the site acts as the essential go-to daily news site for the Irish in Britain, as well as the Irish Diaspora around the world. Having recorded a 1,000% growth in its first year all those years ago, the website continues to see online visitor numbers and revenue increasing month on month.

Director Greig Fairclough said: “The website is really taking off and we are delighted to report that our new Programmatic revenue set up is really making a difference to our digital revenues which hit five figures in March 2019.

“We needed to move the commercial side of the business up a gear and we are doing that.”

The Irish Post remains at the centre of the Irish community, and covers everything from current affairs and politics, to the complex relationship between Ireland and Britain and the Diaspora, to Irish culture and Gaelic games throughout Britain.

In short, it continues to successfully navigate, whether in print or online, the Internet age.

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“In a time when newspapers are under huge pressure and investment guru Warren Buffett has recently described them as ‘toast’, the transformation of The Irish Post since its rescue in 2011 has been remarkable,” adds Greig.