THE combined effects of the Beast from the East and Storm Emma has sent Ireland into a frenzy over the past week, with many panic-buying essential supplies as the weather sets it.
And by essential supplies, we mean bread. Lots and lots of bread.
Loaves and loaves from the likes of Brennans, Pat The Baker and Irish Pride are suddenly in short supply - and people on social media have taken notice.
The footage often spoke for itself:
Where had all the bread gone?
Bread obsesssed Ireland!! 🙄😂
Bet the fruit and veg aisles are still full though #BeastFromTheEast #stormemma #SuperValu #OnlyInIreland pic.twitter.com/f2u4wMV7qO
— Ann-Marie S. (@AMSIN101) February 26, 2018
me: what is in that car?
... it's... bread??
IT'S ALL BREAD
WHY IS THERE SO MUCH BREAD IN THAT CAR pic.twitter.com/J6E2fhir1p
— fun-sized deer guy (@tinydeerguy) February 28, 2018
For some, it was about remembering protocol.
Any other country when a storm hits:
Stay calm, follow storm procedures
GET THE BREAD! GET ALL THE FUCKING BREAD YOU CAN HOLD!
— Seán (@donalseancarey) February 27, 2018
There is no bread or butter left in Dun Laoghaire, it seems Ireland prepares for snow by making shit loads of toast and sandwiches.
— PJ Gallagher (@pjgallagher) February 26, 2018
While alarming reports of bread dealing also emerged.
The bread companies were taking the necessary precautions.
The #BeastFromTheEast arrived, do you have #milk and #bread ? 🤣 get warm up with https://t.co/bSQ2139cfT #ireland #music #StormEmma pic.twitter.com/SDnbpMzfRy
— Aes Sidhe (@aessidhemusic) March 2, 2018
Though the hysteria around bread left a few people baffled.
"It is a strange fate we should suffer so much fear and doubt...over so small a thing." pic.twitter.com/vWcQiDb814
— Gaby🇦🇷 (@Gabydecarolis) March 1, 2018
Forgery was rife.
Just be cautious out there folks. #brennansbread #wholegrain #brennans #bread #beastfromtheeast #Ireland #stormemma @rtenews @MetEireann pic.twitter.com/BJvwVQWBD2
— Martin McHugh (@Martin_McHugh) March 2, 2018
A few even turned to God for help.
Ireland: #snowmageddon panic shopping. No milk. No bread. No sugar. pic.twitter.com/MKC8MDY1Nw
— Jason Michael (@Jeggit) March 1, 2018
Others got creative.
Sometimes you just have to make do #breadcrisis #Ireland #bread pic.twitter.com/HDNjR9TCPY
— Ciaran Yohan Brennan (@ciaranyohan) March 2, 2018
Desperation set in.
See! Hilarious 😂😂☘️💚🍞#StormEmma #Ireland #Bread pic.twitter.com/y4PnokFMFK
— Donna Scully (@Donna_Scully) February 28, 2018
And some tried to exploit the situation.
Ireland at its best. Bread being sold on @DoneDeal #BeastFromTheEast pic.twitter.com/heVr8l560V 😂😂😂
— Gary Spike OSullivan (@spike_osullivan) February 27, 2018
But getting your hands on a loaf was a source of celebration.
Even the birds were facing competition for a slice.
Bread 🍞 in big demand during this cold snap in Ireland 🇮🇪, even the birds are losing out 😂😂😂 pic.twitter.com/T5DlbYoJMb
— Pat Flynn (@PatFlynnRacing) February 28, 2018
Making off a loaf was a real challenge.
Raiders of the Lost Bread#BeastFromTheEastireland #Ireland #bread #indianajones #Irish #StormEmma #funny #brennansbread #pan #shortage #Snowmageddon #snowpocalypse2018 #Snowjoke #raidersofthelostark #storm #snowday pic.twitter.com/rxoeA8a7CP
— Ross Mahon (@rossmahon) February 27, 2018
But the idea of no bread was too grim to contemplate.
When u don't buy loads of bread for the storm pic.twitter.com/RiSV04Q7o3
— Stephen (@Stephenlough95) February 28, 2018
Suddenly bread became power.
“In this country,first you get the money, then you get the power,THEN you get the Brennan’s.”#TheBeastFromTheEast #weather #Ireland #bread #Brennans #Snow #snowday #TonyMontoya #Scarface pic.twitter.com/jw0DDlJwKv
— 🦉Anthony Kearney Photography 🇺🇦 (@kearneyimages) February 28, 2018
But, thankfully, some still had their priorities in order.
Queue for the off licence in Lucan. Only in Ireland. #sneachtageddon😂😂😂. This is what happens when all the bread and milk is gone. pic.twitter.com/rgLnXrDmBK
— Dickie D (@DickieD10) March 2, 2018