WE KNOW, it sounds like an April Fool's story-- but this is all too real.
Heinz have launched a brand-new product just in time for Saint Patrick's Day-- and it's certainly something a little different.
Chicago may dye its river green, and bars across the US may serve green beer on the big day, but Heinz have taken it that bit further with the release of their brand new, bright green Mayonnaise-- made from shamrocks.
The limited edition flavour is being launched to "celebrate Heinz's love of Ireland", and blends the original Heinz mayonnaise with shamrocks grown at home in Ireland, in the fields of County Kerry.
Speaking on the launch of Heinz [Seriously] Good Shamrock Mayo, David Adams, Head of Heinz Ireland, said:
"When St. Patrick’s Day 2020 celebrations were cancelled all over the country last year due to the Covid-19 pandemic, we set about thinking how we could make St. Patrick’s Day 2021 one to remember.
“And after a year of planning, testing and tasting, we are beside ourselves to present the first of its kind in Ireland … it’s green, it’s creamy and it’s utterly delicious! It’s Heinz [Seriously] Good Shamrock Mayo. The most St. Patrick’s Day-y Mayo possible. We’re dying to hear what people think and what people serve it with. Who knows? Maybe it’ll be in stores for 2022 celebrations!”
Shamrock-grower James O’Leary, Irish Plants International, said:
“Our shamrock has been carefully cultivated in Ballinaskelligs, Co Kerry, one of the greenest places in the southwest of Ireland, where the Irish language is still spoken fluently by the locals. We have been proudly growing our shamrock for 31 years, and supply the Taoiseach with the symbolic bowl of shamrock that is given to the President in the White House as a symbol of the countries’ friendship on St. Patrick's Day.
“Some might say ours is the most famous shamrock in the world, and who are we to argue with them! We were delighted to provide the shamrock to Heinz for this truly unique campaign to celebrate our Irish culture and we hope that anyone lucky enough to win a jar can taste the love and care we have put into nurturing our shamrock.”
When St. Patrick’s Day 2020 celebrations were cancelled all over the country last year due to the Covid-19 pandemic, we set about thinking how we could make St. Patrick’s Day 2021 one to remember.
The new flavour is extremely limited, with just 75 jars available nationwide, so if you want to get your hands on this unique twist you'd better act fast-- you can visit Heinz on Twitter, Facebook or Instagram to find out more.
