Burberry apologises for hoodie designed with noose around the neck
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Burberry apologises for hoodie designed with noose around the neck

BURBERRY HAS issued an apology after it featured a hoodie designed to include a noose around its neck at a recent fashion show.

The hooded jumper was debuted during the show for the brand’s autumn/winter 2019 collection at London Fashion Week.

However, there was an almost immediate backlash to the new design with Liz Kennedy, the model chosen to showcase the new design, taking to Instagram to slam the fashion firm.

Writing alongside an image of the offending garment, Kennedy claimed she was “ashamed to have been a part of the show.”

“Suicide is not fashion,” she added. “It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go.”

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Kennedy was particularly critical of Burberry’s chief creative officer Riccardo Tisci.

“Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway,” she wrote.

“How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth.”

View this post on Instagram

@burberry @riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry.

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Burberry has now issued a statement to CNN apologising for the incident.

“We are deeply sorry for the distress caused by one of the products that featured in our A/W 2019 runway collection Tempest,” Burberry chief executive officer Marco Gobbetti said in the statement.

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“Though the design was inspired by the marine theme that ran throughout the collection, it was insensitive, and we made a mistake.”

The controversy comes just a few days after Gucci was forced to remove a jumper from sale over concerns it resembled ‘blackface’.