Belfast chipper nets top award for promoting seafood as a superior takeaway option

Belfast chipper nets top award for promoting seafood as a superior takeaway option

AN Irish fish and chip shop has won a national award celebrating excellence within the industry.

Fish City in Belfast was crowned winner of the Menu Development and Innovation Award category at the National Fish & Chip Awards 2020.

Celebrating “true excellence” in the fish and chip industry across the UK, the awards are organised by Seafish - the public body that supports Britain’s £10bn seafood industry.

Based in Belfast city centre, on Victoria Square, Fish City battled it out with two other shortlisted finalists to take home the prestigious Menu Development and Innovation Award.

The gong acknowledges fish and chip businesses that excel in educating and informing their customers on dietary and healthy eating choices and the nutritional values of fish and chips.

For the 2020 offering, judges looked for evidence of menu development and innovation when promoting healthier options as well as assessing customer health awareness methods and employee training procedures focusing on dietary requirements, ‘free from’ products, allergens and ingredients knowledge. A final round of judging also scrutinised front and back-of-house practices.

Grianne and John Lavery of Fish City Belfast at the awards ceremony

Marcus Coleman, Chief Executive at Seafish, said: “Congratulations to the team at Fish City in Belfast on winning this award.

“Modern fish and chip businesses are able to cater for a wider variety of customer requirements than ever before, and Fish City is the perfect example of a business getting this right. The breadth of options they offer and the commitment shown to constantly innovating is a real inspiration and the reason they won this award.”

He added:  “Fish City has also done a great job of promoting fish and chips as a superior nutritional offering when compared to many other takeaway options - a portion is rich in protein, carbohydrates, vitamin B6 and B12, iron, calcium and phosphorous, as well as crucially important dietary fibre.

“Fish City has invested in showing just how diverse a fish and chip shop menu can be, and that’s what makes them a standout candidate in this category. We wish them the best of luck for the future.”

The full list of award winners can be found here.