RUSSIAN COWS have been made to wear virtual-reality headsets in order to reduce their levels of anxiety and to improve their 'Mooooood'.
The cows have been specially-fitted with VR headsets which display and simulate a pleasant summer field scene for them.
Moscow's Ministry of Agriculture and Food, behind the initiative, believe that perpetual summer would be more enjoyable for the cows.
"Virtual reality architects created a unique summer field simulation programme based on numerous studies showing that cows are better at perceiving shades of red than green and blue tones on the color spectrum," the ministry said in a statement.
They also said that they've conducted research which found a correlation between a cow's emotional experience and its milk yield.
"Examples of dairy farms from different countries show that in a calm atmosphere, the quantity, and sometimes the quality, of milk increases markedly," the Ministry said.
Initial tests on the cows have supposedly boosted spirits within the herd.
"During the first test, experts recorded a decrease in anxiety and an increase in the overall emotional mood of the herd," the ministry said.
The project is limited to this one specific herd for the time being, but researchers say they will examine the results of the tests, and if they're ultimately positive, they'll look into potentially expanding the project.
It isn't the first outlandish tactic used to increase the quality of a cow's milk however.
Scientists in the past have played classical music to cows, which reportedly causes a calming effect.
American farmers have also been known to install 'cow massagers' into the animals' stalls, to achieve the same calming result, in a bid to produce better quality milk.
I tell you what, it's never been easier to be a cow.