A PADDY Power advertisement featuring convicted killer Oscar Pistorius attracted a record amount of complaints in Britain.
The controversial “money back if he walks” advertisement received more than 5,500 complaints nationwide, then most ever in the country.
Double amputee and Olympian Pistorius was on trial last year in his native South Africa for the murder of his girlfriend Reeva Steenkamp in 2013.
After a lengthy trial, he was sentenced to five years in prison for culpable homicide.
With intense media coverage, odds on the outcome of Pistorius’ trial were offered by bookmakers across the world.
Paddy Power's controversial advertisement featured the sprinter as an Academy Award gold 'Oscar' statue, with the caption "money back if he walks".
According to the Advertising Standards Authority in Britain, 5,525 complaints were received.
A Paddy Power representative said: "We only ran the advert for one day. We've taken our slap on the wrist and have moved on."