PRESIDENT MICHAEL D. Higgins is the face of Ireland's new must-have accessory.
Tea is an important part of Irish culture and could have an important bearing on the outcome of this month's Presidential election on Friday, October 26th.
Keen to tap into Ireland's tea-drinking demographic, the President has lent his likeness to a Michael D Higgins tea cosy and it's already proving a hit.
Put on sale at Dublin's Michael D. Higgins Supporters Space last Saturday, October 6th, the entire stock of tea cosies was sold within the space of just four minutes.
Higgins took to Twitter to reveal the rapid-fire sale.
He tweeted: "Four minutes in, and the Michael Tea Cosies are gone!"
— Michael D Higgins (@MichaelDHiggins) October 6, 2018
People certainly appear keen on the cosies, responding to Higgins' tweet with requests for more.
One fan replied: "From where did you order the tea cosy? I NEED one in my life!"
Another simply said: "PLEASE GET MORE IN."
Given the speed with which they were sold and reaction online, more Michael D Higgins tea cosies are likely to be on the way very soon.
And while Higgins will see the sale as an indication of his enduring popularity and a sign that he's in a good position going into the election, others may think differently.
After all, with autumn now here and winter on the way, a tea cosy is an essential purchase for any sensible tea drinker in Ireland.
Then again, perhaps Higgins' marketing team predicted this, making this new knitted creation an even more inspired campaign choice than previously thought.
It's not the first Michael D Higgins-related item to sell out fast either.
Just a couple of days ago, Michael D Higgins t-shirts sold out online in just a few short hours.
President of Ireland for the past seven years, it would appear that Higgins is as popular as ever.