CONOR MCGREGOR has shared a video on social media encouraging his three-year-old son to punch another child in the mouth.
The UFC star took to Instagram on Monday to share a clip of himself chatting to his son, Conor Jr, who had been hit by another kid while playing on the beach.
The Dublin-born fighter urged his boy to "hit him back," after giving him a rousing speech about how McGregor's are "kings".
Showing his son his medallion, McGregor said: "This is the McGregor family crown, champ.
"This is the McGregor family crest. Look at it. Look at it. It's a lion's head with a crown on it, because you are a king, champ.
"We are kings. Bash anyone that says anything, you hear? Go over and box him.
"Did he hit you, did he? Where did he hit you? Hit him back. Where are you gonna hit him? Hit him in the mouth.
"He hit you in the back, did he? Go hit him in the mouth. Aim for the mouth and the nose, champ.
"Then be faster, that's why we train."
He then gave his son a few unwanted kisses on the cheek before telling him they're about to do some boxing training.
On Monday, McGregor dramatically announced that he was pulling out of his trilogy fight with Dustin Poirier following a spat about charity donations.
Poirier accused the Irishman of reneging on a promise to donate $500,000 to Poirier's charity - The Good Fight Foundation.
After McGregor said that he would win the third fight between the two, Poirier tweeted: "You also predicted a donation to my foundation and you and your team stopped responding after the fight in January. See you soon. July 10th Paid In Full!"
McGregor responded: "A donation, not a debt. We’ve been awaiting the plans for the money that never came. I do with all my donations. Know where it’s going dot for dot. Otherwise it goes walking. As is the case with a lot of these foundations, sadly."
McGregor then called Poirier an "inbred hillbilly," before telling him he'll be "fighting someone else".