Vodafone and the Irish Rugby Football Union (IRFU) have announced the extension of their ongoing partnership. This renewed agreement will see Vodafone remain the official sponsor of the Ireland men's rugby team and the designated communications partner for the IRFU until 2028.
Commencing on July 1st of the upcoming year, this enhanced partnership will also feature the Ireland women's rugby team. Starting in 2024, the Vodafone brand will be prominently displayed on the back of the women's jerseys.
Amanda Nelson, Vodafone Ireland CEO, commented on the renewed deal, saying: “At Vodafone, we take great pride in being the principal sponsor of Irish Rugby since 2016, and we’re delighted to be extending our partnership for a further four years until 2028. We have worked hard to create the most interconnected team and fanbase on the planet and want to continue helping fans feel the connection to Irish Rugby.
"We also have a shared ambition with the IRFU to grow the game on the island of Ireland, so I am very proud to announce the continuation of our partnership as the principal sponsor of the immensely successful men’s team alongside the fantastic Vodafone Women’s Interprovincial Championship, and now the expansion of our partnership to include the Ireland women’s team."
We're delighted to announce the extension of our partnership with @VodafoneIreland for a further four years through to 2028 🤝#TeamOfUs
— Irish Rugby (@IrishRugby) September 20, 2023
IRFU Chief Executive Kevin Potts also added: “The IRFU is thrilled to extend our partnership with Vodafone and warmly welcomes the increasing role they are taking in our women’s game.
“Since 2016, Vodafone has been the official sponsor of Irish Rugby, and together we have experienced great success. As a not-for-profit organization, the revenue from sponsorship deals like these is crucial to the delivery of our plans to ensure Irish rugby teams remain competitive on the global stage.
“I’d like to thank Amanda and her team for their commitment and investment in Irish rugby. The activation of the “Team of Us” by Vodafone has been fantastic exposure for the IRFU brand, and we look forward to continued success, both on and off the field, together for years to come.”
