A BUTCHER has been warned by police to tone down a number of risqué signs used to advertise meats on sale at his shop.
Pete Lymer regularly promotes his offerings of "big breasted birds", "horny sausages" and "big cocks" on a blackboard outside J W Ash & Son Butchers.
However, he has been left stunned after police paid him a visit and urged him to reconsider the signs outside the shop in Leek, Staffordshire.
Though Pete has no beef with the officers involved, he nevertheless sees the situation as "political correctness gone mad".
"We've put the signs out for years and it's always been a bit of a laugh. Just after Christmas apparently somebody complained to the police, saying it was offensive," he told the Stoke Sentinel.
After taking the signs down at the request of the authorities, Pete soon found himself inundated with queries from customers left upset at the removal of the chalkboard.
The queries prompted a change of heart, with the butcher opting to return the provocative signage to its original place, telling the Sentinel "it's a sign, and it's light humour at the end of the day."
The chalkboard now displays a brand new message urging customers who purchase steak to "have your rump tenderised before you leave".
Sign outside the Butchers always gives me a giggle! 😂 #smile #Leek #rump #steak pic.twitter.com/efbA4Ujb1h
— Jo Fielding (@JoFielding1) April 9, 2016
Staffordshire Police have since confirmed that the warning came directly from a local Chief Inspector who asked that Mr Lymer give careful consideration to the content, rather than take the sign down entirely.
They added that no formal complaints were made over the signage.
No further action has been taken.
