EAMONN HOLMES and Ruth Langsford could be set to star in a new TV show to rival This Morning after the duo were dropped from the programme.
The husband and wife have reportedly received "lots of offers" from TV companies, and are apparently unafraid to start a "TV war" with their former employers ITV.
It's understood that the new programme would be a morning talk-show, and could even be run at the same time as ITV's This Morning.
"They are now planning their own TV talk-show to rival This Morning, hopefully on the BBC or Channel 4," a source told Heat.
"They've had lots of offers from TV companies who are keen to snap them up, and neither of them are afraid to start a TV war, just like Richard and Judy did when they went to Channel 4."
"Still, they're really angry with how they have been treated."
Earlier this month, it was reported that Eamonn and Ruth had been dropped as hosts of This Morning and replaced with Alison Hammond and Dermot O'Leary.
"We've put the work in. We didn't do a reality show and get an overnight job on the telly," she told the Mirror's Notebook magazine.
"We've come up through the ranks.
"Eamon was only 19 when he started out, and he was doing the teatime news in Belfast during The Troubles," she said.
Despite the reports of their sacking, nothing has been officially confirmed yet, and it's understood that Eamonn and Ruth, who were devastated by the 'news' that they were being let go, are holding on to hope that they could win back their slot.
"They hope the public outcry will change the bosses' minds so that they could do a Monday show or the Wednesday and then Alison and Dermot could do the Friday," the source added.