JAMESON has unveiled a new customisable bottle to celebrate St. Patrick's Day.
The Irish whiskey company has joined forces with renowned Dublin-based designer and illustrator Stephen 'Hephee' Heffernan to create the limited edition design for the bottle.
Their creation aims to communicate the "real magic" that happens when friends get together.
It features a series of nods to the infamous drinking culture associated with Ireland’s patron saint, including phrases such as "Your round", "Last orders" and "Just one".
As you might expect, the label looks unmistakably Irish, but best of all; you can personalise it.
That's right, fans will be able to customise their own labels for a chance to win a personalised limited-edition bottle.
They'll also be entered into a competition to win a bespoke Jameson bar sign - just to let everyone who comes round know ... you're not just any bog-standard drinker.
Speaking about the initiative, Brendan Buckley, international marketing director at Irish Distillers, said: "We are hugely excited about this innovative Jameson bottle.
"This year, we are deepening the connection with our fans with an offering that reflects the brand’s appreciation of local talent through Stephen’s artwork and encourages digital engagement that taps into the growing popularity of customisation through the connected nature of the bottle."