LIAM NEESON is taking a stand against cancer.
The Northern Irish actor is one of several celebrities and cancer survivors issuing a rallying cry to the public as part of the annual Stand Up To Cancer campaign.
Channelling his iconic role as Bryan Mills in the action thriller Taken, Neeson uses the clip to declare it's "payback time" against the "tyrant" of cancer.
Appearing alongside Downton Abbey star Michelle Dockery, the video is part of an annual collaboration between Cancer Research UK and the UK broadcaster Channel 4.
Jodie Comer, Lesley Manville, and O-T Fagbenle are among the big names to lend their support to the initiative, which has raised more than €38 million since it started back in 2012.
The annual event sees comedians far and wide come together to perform a special one-off gig in London.
It's a worthy cause and one close to Neeson's heart.
"Everyone knows someone who's experienced cancer, either a friend or a family member. I myself have had four relatives die from this horrible disease," he explains in the clip.
"You never want to see anyone go through it, but the reality is that one in two people will be diagnosed with cancer in our lifetime.
"By acting now, we've got a far better chance of beating this disease in the future. That's why we've got to keep raising money to support the research that will save lives."
This year's edition is made all the more emotional following the death of beloved presenter and podcaster Rachel Bland, who recently lost her battle with the deadly disease.
Her You, Me And The Big C co-presenter Deborah James has thrown her support behind the campaign following the saddening loss of her friend and colleague.
"Rachael's death from breast cancer two weeks ago has left Lauren (Mahon) and I heartbroken. She was only 40," she said.
"But it only motivates me more to continue to talk and Stand Up To Cancer. This film really captures how I feel. I hope people will feel inspired to unite and raise lots of money."
To find out more about Stand Up To Cancer or to make a donation, visit the official website here.