And thanks the British Government’s Aid Match scheme every donation will now be doubled, taking the total to £2,814,140.
Funds raised from the appeal will go to programmes tackling hunger and malnutrition in some of the world’s poorest and most marginalised communities helping thousands of the world’s poorest people escape the trap of hunger.
The funds matched by the British Government will specifically go towards Concern’s Realigning Agriculture to Improve Nutrition (RAIN) project in Zambia, which is tacking the causes of child and maternal under-nutrition through a combination of nutrition and health training together with agricultural support.
Rose Caldwell, Executive Director of Concern Worldwide UK, said: “We are very grateful that the UK public has once again shown their generosity by supporting Concern’s ‘Hunger Stops Here’ appeal.
"With the UK Government matching the donations every contribution will help tackle hunger for more of the world’s poorest children.”