ISRAEL'S Prime Minister has vowed to "act aggressively" against Ben & Jerry's decision to pull their product from what they've described as 'occupied Palestinian territory'.
The American ice cream makers will no longer sell anything in the area known as West Bank, or the contested east Jerusalem, wading in to the extremely layered issue of the ongoing Israel-Palestine conflict.
"We believe it is inconsistent with our values for Ben & Jerry’s ice cream to be sold in the Occupied Palestinian Territory (OPT). We also hear and recognize the concerns shared with us by our fans and trusted partners," Ben & Jerry's statement read.
"We have a longstanding partnership with our licensee, who manufactures Ben & Jerry’s ice cream in Israel and distributes it in the region. We have been working to change this, and so we have informed our licensee that we will not renew the license agreement when it expires at the end of next year.
"Although Ben & Jerry’s will no longer be sold in the OPT, we will stay in Israel through a different arrangement. We will share an update on this as soon as we’re ready."
In response, Israel's ambassador to the US, Gilad Erdan, has urged state governors to impose anti-boycott laws, to punish the company.
— Ben & Jerry's (@benandjerrys) July 19, 2021
Prime Minister Naftali Bennett's office said he spoke with Alan Jope, chief executive of Ben & Jerry's parent company Unilever, and raised concern about what he called a "clearly anti-Israel step."
He said the move would have "serious consequences, legal and otherwise," and Israel "will act aggressively against all boycott actions directed against its citizens."
Ambassador Erdan said Israel views the company's decision as "the de-facto adoption of anti-Semitic practices and advancement of the de-legitimization of the Jewish state and the dehumanization of the Jewish people."
"As Arab nations cancel their decades-long boycott of the Jewish state and sign peace agreements with Israel, and cultural and economic cooperation in our region is growing, American companies with radical ideological agendas cannot be allowed to go against the policy of the United States and act against normalization and peace," Erdan said.
"Moreover, the past has proven that the citizens of Israel are never the only ones who suffer from such boycotts as these significantly harm Palestinians as well."