Sinn Féin MP apologises for bread video on anniversary of Kingsmill massacre
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Sinn Féin MP apologises for bread video on anniversary of Kingsmill massacre

THE SINN FÉIN MP has been subjected to criticism following a video posted online.

Barry McElduff was captured in a recent video which showed him balancing a packet of Kingsmill-branded bread on his head in a supermarket.

The video was posted online on the anniversary of the Kingsmill massacre in 1976, whereby ten Protestant men were murdered by the Republican movement, however, McElduff has denied that he was making a mockery of the murders.

According to RTÉ,  the MP for West Tyrone was seen walking around the supermarket with the bread on his head, asking workers where they kept their bread for sale.

The video was since deleted following outrage from many of the MP followers on social media, dubbing the video tasteless and disrespectful however screenshots from the post are circulating online.

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The politician has apologised for the video, insisting he meant no harm by the video and didn't realise the specific date the video was posted on.

He took to Twitter to say: "Have deleted video post. Had not realised or imagined for a second any possible link between product brand name and Kingsmill Anniversary."

His apology only seemed to enrage followers, with many saying that the MP was fully aware of the anniversary.

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