YOU might be unfortunate enough to remember Arthur’s Day.
What I remember is its sudden appearance and the dislocating feeling that I’d missed something.
Excitable radio presenters talked about it in such a way that I began to think this must have been here all along and I just hadn’t been concentrating.
What Arthur’s Day was, in fact, was a clever marketing wheeze dreamt up by Guinness in 2009, before being discontinued in 2014.
The conceit seemed to be that at 17.59 of a designated evening we were to raise a glass of Guinness because in that year Arthur Guinness signed the 9000-year lease on the Guinness brewery...
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