Irish gym under fire for Love Island "body-shaming" tweet
Life & Style

Irish gym under fire for Love Island "body-shaming" tweet

The advert was telling spectators to escape "love handle island".

A FLYEfit poster in Dublin advertising the low-cost chain of super gyms read "escape love handle island", a play on words of the hit TV show Love Island currently on ITV2.

The picture on the poster shows a personal trainer for the gym Aoife, as the poster reads "Aoife will keep you fit".

The gym tweeted asking who of their followers saw their new campaign, stating: "There’s no escaping Love Island… but you can escape Love Handle Island! Who's seen our latest ad campaign on the streets of Dublin?"

The tweet was met with fierce criticism, and FLYEfit were even accused of body-shaming with their new campaign.