Boston Celtics announce new partnership with Bushmills Irish whiskey

Boston Celtics announce new partnership with Bushmills Irish whiskey

ICONIC IRISH whiskey brand Bushmills has announced an exciting new partnership with NBA franchise the Boston Celtics. 

From now until the end of the 2023 season, the two institutions are set to come together in a celebration of sport, spirits and the Irish diaspora. 

As part of Bushmills’ first ever partnership with an NBA team, the Irish whiskey brand will be toasting Bostonians with a series of special giveaways, fan experiences and so much more besides. 

Throughout the season, fans will be encouraged to keep up with all things Bushmills via the @BushmillsUSA Instagram page. 

Eager to celebrate the Celtics' special ties to the Irish-American community, the page will offer up changes to claim special prizes, memorabilia and other customer gifts. 

Keen to give back to a community hit hard by the Covid-19 pandemic, Bushmills is kicking things off with a special broadcast of local in-game TV sports created in honour of partnership on the Celtics’ regional sports network, NBC Sports Boston. 

“Bushmills Irish Whiskey raises a glass to the city of Boston and 17-time World Champions Boston Celtics. This partnership is the perfect match for our two brands as we share a deep appreciation of tradition, and an unwavering sense of perseverance and passion,” says Mikes Keyes, president/CEO, Proximo Spirits 

“As an official partner of the Boston Celtics, we continue our long-term investment in New England, where we both share loyal and dedicated fans and proudly toast to the journey to Banner 18 and beyond. Sláinte!” 

The Irish whiskey firm is also given Celtics fans throughout Massachusetts the opportunity to enjoy a free Bushmills Irish Whiskey from their favourite neighborhood bar or restaurant, with Bushmills covering the cost the cost. 

To redeem the offer, fans 21 and over can simply buy a Bushmills Irish Whiskey pour or cocktail, take a photo of the itemized receipt displaying the purchase of Bushmills, and upload the receipt through 

For valid receipts, Bushmills will provide a reimbursement of up to $6 (paid via Venmo, PayPal or Amazon) on qualifying purchases from March 15th through July 31, 2021. Official terms and conditions can be found at 

Originally founded by Walter Brown back in 1946, the Boston Celtics were given their distinctive moniker by Brown  

“The name has a great basketball tradition from the old Original Celtics in New York,” he once explained 

“And, Boston is full of Irishmen. We’ll put them in green uniforms and call them the Boston Celtics!”