Wedding dress fever takes hold as Irish women wear their gowns to work for a very special reason
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Wedding dress fever takes hold as Irish women wear their gowns to work for a very special reason

A BRIDE's wedding day is tipped as the day they will feel most special in their gown - but many women across Ireland got a chance to revisit that feeling yesterday. 

As part of radio station TodayFM's #DareToCare campaign, women around the country wore their wedding dresses to work to raise money for the Irish Cancer Society.

From broadcasters to beauticians, and teachers to nurses, the ladies took to Twitter over the course of the day to share their gown selfies, while asking people to donate money for the special cause.

The fundraising day was spearheaded by TodayFM producer Shauna O’Reilly.

"Initially, I thought it would be brilliant to get one or two women to do it" she said, "but the reaction was just massive, it’s completely blown me away."

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It was particularly important for TodayFM newsreader Susan Keogh.

In a blog on the station's website, she explained the reason she was donning her dress for the campaign.

"On July 14th we got the news that my beautiful, kind, gentle Dad has bowel cancer [...] We thought he was invincible," she wrote.

"Cancer can happen to anyone and everyone, and it does," Ms Keogh added.

The broadcaster went on to explain how her father went through rounds of oncology appointments, scans, phone calls and tears, and the family had to face "so many unknowns".

"There’s a long road ahead," she said, but [...] if we keep putting one foot in front of the other we’ll get there."

"On Wednesday I WILL squeeze myself into my wedding dress for Wear Your Wedding Dress Wednesday," she stated, "Because I Dare To Care."

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Thousands of other women around Ireland also "dared to care" and joined Ms Keogh yesterday in pulling on their bridal gowns.

So far the campaign has raised over €17,000. You can donate here.

Scroll down for the best pictures of Irish women wearing their wedding gowns to work to raise money for the Irish Cancer Society...

 

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