Digital strategy success as IrishPost.com attracts 200,000 visitors daily
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Digital strategy success as IrishPost.com attracts 200,000 visitors daily

TRAFFIC to IrishPost.com regularly hits or exceeds 200,000 visitors per day as the brand’s successful digital strategy continues to hit the right note with readers.

Following a relaunch in 2013, the website has become the essential daily news site for the Irish in Britain and around the world - providing breaking news, exclusive stories and sports and entertainment features to readers across the globe.

Achieving 1,000 per cent growth in its first year alone, the figures have continued to grow year on year.

Today the website regularly welcomes 200,000 visitors a day – and often goes beyond that figure.

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Figures for 24-hour period on Thursday, September 5, 2019. Source: Google Analytics

Alongside the growing number of digital visitors, the site is seeing increased digital revenue, and, as reported in May, the brand is performing exceptionally well across its social media platforms.

Facebook followers are in excess of 2 million, while Instagram has now passed the 100,000 mark.

The numbers show that IrishPost.com has global appeal and is as vital a part of the Irish community abroad as its sister title, The Irish Post newspaper, has been since it was founded in 1970.

Rescued by Elgin Loane in 2011, the weekly newspaper, which was nearly defunct, is still going strong today, with a loyal readership.

It marks its 50th anniversary next year – and the ongoing success of the brand’s digital platform will add to the celebrations.

Irish Post Director Greig Fairclough said: “As we approach our 50th anniversary, it is important that we continue to focus on our transition and drive the growth of our digital audience to ensure a successful future.”

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Fifty years on The Irish Post remains at the centre of the Irish community - covering everything from current affairs and politics, to the complex relationship between Ireland and Britain and the Diaspora, to Irish culture and Gaelic games throughout Britain.

As it looks ahead to an impressive milestone year in 2020, its digital offering is poised to bring even more success to the brand – with more visitors, increased revenue and a bright future all on the cards for the years to come.