IF YOU had sixty seconds more with a loved one that had passed away, what would you say?
#OneMoreMinute is the powerful campaign from Child Bereavement UK highlighting the needs of children who have lost a parent and parents who have lost a child.
A series of well-known faces, including ex-Manchester United star Rio Ferdinand, former Great British Bake Off judge Mary Berry, and TOWIE favourite Joey Essex, feature in the campaign, sharing moving memories and messages for parents, partners and children that have died.
Father-of-three Rio looked emotional as he told the camera: "If I was able to have one more minute with Rebecca, I’d probably, well I’d definitely, ask her about what she wanted with the children growing up at different stages, poignant moments in their development.
"Tell her I love her. There's loads."
Earlier this year, BBC aired an emotive documentary featuring Ferdinand following the death of his beloved wife Rebecca.
'Being Mum and Dad' showed the football ace in a very different light as cameras captured the struggles of dealing with bereavement one year after losing his wife to cancer.
The video, which is due to air on Channel Five on Friday at 8pm, also showed a visibly teary Mary Berry speaking about her son, William.
"If I had one more minute with William... I would thank him. I would thank him for being a brilliant son."
Speaking to the Manchester Evening News, Child Bereavement UK CEO, Ann Chalmers, explained how the video series helps tap "into a human truth that will help people to understand the impact of bereavement."
"The film touches on the longing that many bereaved families tell us they have, to be able to have more time with the person who has died," Chalmers said.
"In our 23 years' experience of supporting children, young people and families, this is something that is commonly expressed and that many people will relate to."