Pree-mark or Pr-eye-mark? Primark finally settles how its name should be pronounced
Life & Style

Pree-mark or Pr-eye-mark? Primark finally settles how its name should be pronounced

AFTER intense public debate, Irish clothing giant Primark has settled how its name should be pronounced.

On their website they say: “We like to use Pr-Eye-Mark."

So if you’ve been saying ‘Pree-mark’, then you don’t have the support of the company.

Of course it’s known as Penneys in the Republic, pronounced ‘Pinneys’ in much of the country.

Sadly, there’s no mention of that on the website.

Pree-mark or Pr-eye-mark? Twitter's been all a fluster since the announcement, take a look...