NOPE, WE checked and it's definitely not April Fool's Day.
Everyone has heard of the short-lived craze that apparently got teenagers eating laundry detergent Tide Pods.
And just when you thought modern society couldn't possibly get any more bizarre, some genius in a Scotch distillery decided to do away with ice and glasses and put their whiskey in a dissolvable pod instead.
The results seems to be along the lines of the candy Gushers-- but with whiskey.
— The Glenlivet (@TheGlenlivet) October 2, 2019
Scotch company The Glenlivet unveiled their unconventional new product on Twitter and, excuse the pun, but it caused a bit of a stir online.
Most people were of the opinion that the pods were uneccessary-- just how much time are you saving by skipping the glass, ice and stirrer?
Finally, that huge burden of having to find a glass, pour liquid into a glass, bring that glass all the way up to my mouth, repeatedly, in order to drink said liquid, and afterwards, cleaning and shelving that glass, has finally fallen from my shoulders.
— AlternativeObedience (@AltObedience) October 5, 2019
Others saw the new product as being an attack on Scotch in general.
These capsule are VERY BAD for the image of scotch. In particular, you are cheapening Glenlivet. Scotch is meant to be sipped, it’s complex flavors enjoyed in micro sips. As soon as you treat it like tequila or cheap hooch, your brand is dead.
END THIS CAMPAIGN NOW!
— John (@DrJohnDLove) October 5, 2019
And while some were excited at the prospect of an easy way to sneak alcohol into public places, others pointed out that Ziploc bags and a bit of DIY would have had the same effect.
As if you couldn't already pour it into a Ziploc and strap it to your arm.
— In League With The Forces of Darkness📎 (@hotincleveland) October 5, 2019
The Glenlivet pods will make their debut at the upcoming London Cocktail Week 2019, and while initial opinion range from "this is weird" to "this is a terrible idea", we're sure there will be plenty of people eager to try the whiskey-filled Tide Pods.
If nothing else, the Glenlivet brand is getting plenty of exposure thanks to the bizarre invention.